Negociation strategy

I believe in life long learning.
Last year i attended a training of three days on the negociation strategy. From what i still remenber is that  negociation can be classified in two main axes :

1. Looser - Winner
2. Winner - Winner

What ever is the negociation that we will begin should be prepared in advance :

• Planning.
• Specifyng target and what to give.

Than one should begin the negotiation, by communicating that he is competent and that he care for other party interest.